CONTENT STRATEGY + PRODUCTION
CONTENT STRATEGY + PRODUCTION
The 100 Day Project Podcast
In 2019, I produced and hosted a limited series to promote the next round of #The100DayProject, successfully sourcing influential creatives to participate as guests and co-promote the project with their audiences. The podcast and related efforts led to a 50% increase in newsletter subscribers in six weeks.
Ready for Takeoff Podcast
Ready for Takeoff was my first project as a Content Producer at Wix, a new podcast concept featuring leadership, business, and product lessons from our top execs and managers. I supported all aspects of production from planning episodes to guest prep, storyline editing, creating website and social copy, and more.
Writing
I’ve also worked on reports, white papers, and other long-form content across industries including tech and non-profits, often diving into complex topics with subject matter experts to transform dense, technical information into a reader-friendly narrative.
In 2019 and 2020, I worked with non-profit EducationSuperHighway on developing the content strategy and assets to sunset the organization, celebrating the excellent work they did to close the connectivity gap and connect America’s school kids to the internet. As part of that project, I worked on their State of the States Report, working with design, data analysts, and leadership to tell the story of their success and the impact their work had on closing the digital divide.
I also served as a ghostwriter to the founder and other senior leaders, and take pride in my ability to capture the unique voices and expertise of the person I’m writing on behalf of. These thought leadership pieces helped to elevate their personal brands and promote the important work of the organization. Along with long-form content, I also created their social media posts, tailoring the content to each platform.
User Stories for YouTube
In addition to creating video for social media, I’ve also worked on longer-form content for YouTube and other platforms, serving as a producer, editor, and script writer.
As part of my work at EducationSuperHighway, we wanted to tell the stories of schools and children who were impacted by the work of the organization. And as an apolitical nonprofit in an inherently political space, this was no small feat – we had to take many factors into consideration, including the political party leadership of the state, the effectiveness of the programs there, the diversity of the student base, and more. The marketing team worked together to coordinate a batch of stories that met our sensitive criteria, and I traveled to Kansas to produce this story about what having digital access meant for these students.